Privacy Policy

Effective date: July 02, 2021

Pedigree Sales Ltd. (“us”, “we”, or “our”) operates the www.pedigreesales.com

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://www.pedigreesales.com and https://elite.pedigreesales.com

About us

  • Registered Business Name: Pedigree Sales Ltd.
  • Registered Business Address: Loughcurra North, Kinvara, Galway, Ireland, H91 HD2F
  • Contact Numbers: +353 1 5415 946
  • Data Protection Officer: Contact us at info@pedigreesales.com
  • Company Registration No: 693524

 

 

Definitions

  • Service Service is the www.pedigreesales.com website operated by Pedigree Sales Ltd.
  • Personal Data Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
  • Usage Data Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Cookies Cookies are small pieces of data stored on your device (computer or mobile device).
  • Data Controller Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and how any personal information is or are to be, processed. For this Privacy Policy, we are a Data Controller of your Personal Data.
  • Data Processors (or Service Providers) Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers to process your data more effectively.
  • Data Subject (or User) Data Subject is any living individual who is using our Service and is the subject of Personal Data.

 

Information Collection And Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact you (“Personal Data”). Personal information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Cookies and Usage Data

We may use your Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

Know Your Customer and Anti-Money Laundering

In accordance with KYC and AML guidelines, users must submit certain personally identifiable information to transact on the website.

Personally, identifiable information may include, but is not limited to:

  • Identity verification
  • Address verification
  • Age verification
  • Source of Funds verification

In compliance with the Criminal Justice (Money Laundering and Terrorist Financing) Act 2010, we, as a High-Value Goods Dealer, are required to retain all documentation relating to transactions for a period of 5 years.

Transfer and storage of your information

We store emails you send to us on our cloud service provider's data centers, Microsoft and Hubspot.

Company Data Sets Country of Storage
Microsoft

 

(Privacy Policy)
  • Email (office 365)
  • Web hosting (Azure Cloud)
 Northern Europe (Dublin)
Hubspot

 

(Privacy Policy)
  • CRM
  • Newsletter
  • KYC Processing
 Amazon Web Services (AWS) in the United States East region
Stripe

 

(Privacy Policy)
  • Payment Processing
 Global

MessageMedia (UK)

(Privacy Policy)
  • SMS service
 UK & IRE
     
     

 

Emails you send us will be transferred and stored outside the EEA on our third-party CRM platform’s (Hubspot) servers in the United States of America or any of their other data centers around the world. Their privacy policy is available here.

For further information about the safeguards used when your information is transferred outside the EEA, please see the section of this privacy policy entitled Transfer of information outside the EEA.

Information we collect when you interact with our website 

We collect and use information from individuals who interact with the particular features of our website.

E-Newsletter

When you sign up for our Electronic Newsletter via our website to receive information, site update bulletins and special offers about our products, we will collect your email address.

Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to us sending you our e-newsletter by signing up to receive it using the steps described above.

CRM

When you sign up for our service via our website to receive information, site update bulletins and special offers about our products, we will collect your email address.

Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to us sending you our e-newsletter by signing up to receive it using the steps described above.

 

Storage and transfer of your information

 

Newsletter

We use Hubspot to send our newsletter and administer our mailing list, Hubspot’s privacy policy can be viewed here: https://legal.hubspot.com/privacy-policy

Information you submit when you subscribe to our newsletter is stored outside the EEA on Hubspot’s servers in the USA. Further information about the safeguards used when your information is transferred outside the EEA, see the section of this privacy policy below entitled Transfer of information outside the EEA.

 

Transfer of information outside the EEA

 

Information is transferred and stored outside the EEA (EEA) in the circumstances as listed below. We will also transfer your information outside the EEA or to an international organisation to comply with legal obligations should they arise (compliance with a court order, for example). We will ensure appropriate safeguards and protections are in place should we be required to do so.

Email

Information you submit to us by email is transferred outside the EEA and stored on our third-party email provider’s servers. We use Gmail (Google, Inc.) as this party. You can view Google's privacy policy here: https://policies.google.com/privacy?hl=en-GB&gl=uk 
Country of storage: United States, Taiwan, Singapore, and/or Chile. These countries are not subject to an adequacy decision by the European Commission. You can find out more about Google’s data centres: https://www.google.com/about/datacenters/inside/locations/index.html.
Safeguard(s) used: Google transfers your information outside the EEA to entities that have either self-certified themselves as compliant under the EU-U.S. Privacy Shield or have put EU-approved model contract clauses are in place.

CRM

Information you submit to when you sign up for our service via our website to receive information, site update bulletins and special offers about our products is transferred outside the EEA and stored on our third-party CRM provider’s servers. We use Hubspot as this party. You can view Hubspot's privacy policy here: https://legal.hubspot.com/privacy-policy
Country of storage: United States. These countries are not subject to an adequacy decision by the European Commission. You can find out more about Hubspot’s data centres: https://knowledge.hubspot.com/account/hubspot-cloud-infrastructure-frequently-asked-questions 
Safeguard(s) used: Hubspot transfers your information outside the EEA to entities that have either self-certified themselves as compliant under the EU-U.S. Privacy Shield or have put EU-approved model contract clauses are in place.

Contact form

Information you submit to us via our contact form is stored inside the EEA and stored on our third-party mail server provider’s servers. Our third-party mailing list provider is Microsoft (Office 365) You can access their privacy policy here: https://privacy.microsoft.com/en-US/privacy-in-our-products
Country of storage: Northern Europe (Dublin)

 

 

Usage Data

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

 

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

 

Use of Data

Pedigree Sales Ltd. uses the collected data for various purposes:

  • To provide and maintain our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To detect, prevent and address technical issues

 

 

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the EEA (EEA), Pedigree Sales Ltd. legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Pedigree Sales Ltd. may process your Personal Data because:

  • We need to perform a contract with you
  • You have permitted us to do so
  • The processing is in our legitimate interests and it’s not overridden by your rights
  • For payment processing purposes
  • To comply with the law

 

 

Retention of Data

Pedigree Sales Ltd. will retain your Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Data to the extent necessary to comply with our legal, revenue, and accounting obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

Pedigree Sales Ltd. will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

 

 

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside Ireland and choose to provide information to us, please note that we transfer the data, including Personal Data, to Ireland and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Pedigree Sales Ltd. will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

 

 

Disclosure of Data

 

Legal Requirements

Pedigree Sales Ltd. may disclose your Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Pedigree Sales Ltd.
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

 

 

Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

 

 

“Do Not Track” Signals

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

 

 

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the EEA (EEA), you have certain data protection rights. Pedigree Sales Ltd. aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed of what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update, or to delete the information we have on you. Whenever made possible, you can access, update, or request the deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where Pedigree Sales Ltd. relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests. You may obtain a full copy of all data stored on this website by logging in and visiting your account settings here. You may also delete any data stored on this site by visiting your account dashboard once logged in.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the EEA (EEA).

 

 

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

 

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: www.google.com/intl/en/policies/privacy/

 

Payments

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

Third party client bank accounts

We may use a third party client bank account to process payments of an auction between the buyer and seller. Direct bank transfers sent to our third party client account are used solely for the purpose of transfer of funds.

The third party client accounts we work with  are:

  • Farrell Auctioneers & Valuers PRSA Licence No. 003731

 

 

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third party sites or services.

 

 

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

 

 

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, before the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

 

 

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email:info@pedigreesales.com
  • By visiting this page on our website: www.pedigreesales.com
  • By phone number: +353 (0) 1 5415 946
  • By mail: Pedigree Sales Ltd. Loughcurra North, Kinvara, Galway, Ireland, H91 HD2F